Zach is known for his professionalism, clear communication, sense of fun and strong connections in the UK trade.

Zach Emett

Founder of Brand Zed

Zach Emett is the founder of Brand Zed Ltd, a specialist drinks consultancy and agency launched in 2022. Originally from New Zealand, Zach brings over 25 years of senior sales and leadership experience in the UK drinks industry, having held key roles at Bibendum Wine, Matthew Clark, and Majestic Wine.

Zach is known for his professionalism, clear communication, sense of fun and strong connections in the UK trade. A team player with a collaborative approach he works inclusively with his clients to drive high performance and support the achievement of commercial goals. With strategic understanding and an extensive trade network, Zach helps drinks brands—particularly those entering or growing in the UK market—build effective route-to-market strategies and deliver results.

With a WSET Diploma and a wealth of knowledge in wine, spirits, low-no and beer, Zach takes a proactive, customer-focused approach that blends business expertise with a passion for the drinks industry. He’s the ideal partner for brands aiming to thrive in a competitive landscape. 

So why leave your sales to chance? Work with the experts.

With a career spanning three decades—from his early days in Derbyshire to his tenure as Head of On-Trade at Freixenet Copestick—Miles is a seasoned veteran with 30 years experience working in the UK wine trade. His impressive track record includes senior roles at Bibendum, Majestic Commercial, and Jascots, giving him an unrivaled perspective on private client sales, retail, and on-trade strategy.

Miles bridges the gap between producers and operators, leveraging his vast industry network to fuel sales and brand loyalty. He understands the unique pressures of the hospitality landscape and believes that a blend of passion and rigorous commercial strategy is the key to navigating the modern market.

Miles Platt

Sales Director

team player with a collaborative approach he works inclusively with his clients to drive high performance and support the achievement of commercial goals. With strategic understanding and an extensive trade network.
Brand Zed specialises in the wine industry with 25 years experience.